School Business Studies

MBA in Marketing Management (2 Years)

Marketing Management is one of the most opted specialization in MBA. Every organization whether profit making or non-profit making has to market itself in order to survive. From largest corporate to MSME every organization need marketing personnel to market their product.

Program Overview

Shobhit University provide the opportunity to its students of MBA-Marketing Management to learn professional skills through world class Outcome based Curriculum, Simulation Software, Business Analytics Software, Open Electives, Live projects, Entrepreneurship training at University TBI (Sponsored by Ministry of MSME), compulsory minor industry based projects and two Industry Internship as a part of curriculum.

The student at the university is groomed academically by best available faculty, having vast experience in the field of Industry and academia. On completion of MBA in Marketing Management the students of Shobhit University are hired by the prominent Companies broadly on the positions given below:

  • Brand Manager.
  • Account Manager.
  • Research Manager.
  • Sales Manager.
  • Business Development Manager.
  • Marketing Analytics.
  • Monetisation Manager.
  • SEO Manager.

Besides other co-curricular activities the University Training and Development Cell (UTDC) gets associated with every student and assess their training needs individually. UTDC ensures the holistic development of the students by the completion of course, so as to make industry ready.

Maximum Industry Interaction

Shobhit University provides an excellent industry interaction to its students. Students have opportunities to talk and interact with people from top industries of country.

Highly Qualified and Experienced Faculty

Faculty is our core strength, comprising distinguished academicians from the best institutions and leading professionals from the corporate world with rich industry experience.

Other Focus Areas

MBA in Marketing will broadly teach you Distribution Management, Marketing Research, Executive and Leadership Management Skills, Market Strategies, Product Management, and Marketing Analytics. Further, you will also be able to utilize tools of Marketing research, pricing, product and sales promotion to ensure the everyday success of the company. Some major focus areas include:

Eligibility Criteria

A Bachelor's degree or equivalent with a minimum of 50% aggregate marks in any discipline under 10+2+3 system from a recognized University. Candidates appearing in the final year of their bachelor's degree are also eligible, provided they furnish the proof of having met the minimum eligibility criteria by September 30, 2020.

The candidate must clear any of the university approved eligibility test such as CAT / XAT / MAT / SUNET'2020. A cut off rank for all the above exams will be decided by the Admission Committee.

Admission Procedure

Short listed applicants will be invited for a Personal Interview. Overall objective is to identify and assess candidate's communication ability, in addition to his/her overall knowledge base.

Fee Structure

  • Tuition Fees: 80,000/- (p.a.)
  • University Charges: 40,000/- (p.a.)
  • Refundable Security: 10,000/-

Course Syllabus

S.No.

Course Title

Course Code

1.

Management Principles and Practice

BSN611

2.

Managerial Economics

BSN612

3.

Financial Accounting and Analysis

BSN613

4.

Statistics for Management

BSN614

5.

Legal Aspects of Business

BSN615

6.

Business Environment

BSN616

7.

Business Communication

BSN617

8.

Computer Applications in Management

BSN618

S.No.

Course Title

Course Code

1.

Organizational Behaviour

BSN621

2.

Management Accounting

BSN622

3.

Operations Research

BSN623

4.

Marketing Management

BSN624

5.

Financial Management

BSN625

6.

Human Resource Management

BSN626

7.

Production and Operations Management

BSN627

8.

Management Information System

BSN628

S.No.

Course Title

Course Code

1.

Strategic Management

BSN631

2.

International Business

BSN632

3.

Research Methodology

BSN633

4.

Supply Chain Management

BS634

5.

Elective I

BSN6H1/M1/F1/OM1/IB1

6.

Elective II

BSN6H2/M2/F2/OM2/IB2

7.

Elective III

BSN6H3/M3/F3/OM3/IB3

8.

Summer Training Report and Viva Voce

BSN635

S.No.

Course Title

Course Code

1.

Entrepreneurship Development

BSN641

2.

Corporate Social Responsibility and Corporate Governance

BSN642

3.

E-Business

BSN643

4.

Elective IV

BSN6H4/M4/F4/OM4/IB4

5.

Elective V

BSN6H5/M5/F5/OM5/IB5

6.

Elective Open Specialization

BSN6H6/H7, BS6M6/M7, BS6F6/F7, BSN6OM6/OM7, BS6IB6/IB7

7.

Research Project Report and Viva

BSN644

8.

Comprehensive Viva

BSN645

Career Opportunitie you can choose after the course

MBA Marketing has become one of the most desired degrees by both students and employers, with an increasing demand in the industry, across all segments, namely, FMCG, Supply Chain & Logistics, Telecom, Banking, Retail etc. Shobhit University graduates get the best of opportunities for internship and campus recruitment in blue chip companies and multinationals such as Dabur, Reckit & Benckisser, ITC, Nestle, Onicra, Colgate Palmolive, Axis Bank, Videocon, among others.

Testimonials